Beauty · Skincare · Travel · Lifestyle

Where real life meets real content

I'm Bornita, a Hyderabad-based content creator helping brands connect with an engaged, urban Indian audience. I curate authentic everyday moments across beauty, travel, and lifestyle.

✨ Beauty & Skincare ✈️ Travel 👗 Fashion & Style 🌿 Lifestyle
Bornita Ganguli
30,000+
Followers
2M
Top Reel Views
39.5%
Engagement Rate
30K
Followers
Growing organically
39.5%
Engagement Rate
Excellent for nano/micro tier
2M
Top Reel Views
Organic reach
41.6%
Non-follower reach
Strong discovery potential rate
Content Niches

Content that connects

From skincare routines to travel diaries, I create content that feels native, personal, and shareable.

💄
Beauty & Skincare

Honest product reviews, GRWM videos, and skincare routines that resonate with real women.

✈️
Travel

Destination content, café visits, and travel diaries that inspire and inform.

👗
Fashion & Style

Outfit ideas, styling tips, and OOTDs that blend everyday wear with aspiration.

🌿
Lifestyle

Day-in-the-life, relatable moments, and content that builds genuine community.

Brand Collaborations

Content brands love

Real collaborations, real results. Here's a glimpse of the branded content I've created across niches.

See all collaborations →
Engagement

Numbers that matter

High views are great, but active, loyal engagement is where the magic happens.

39.5%
Engagement Rate
Excellent for nano/micro influencer tier
❤️
3,800
Likes
Reels are the primary driver
🔖
915
Saves
24% of interactions
↗️
931
Shares
Nearly equal to saves
👥
41.6%
Non-follower reach
Strong discovery potential
Audience Insights

Who's watching

Meet the community behind the numbers.

Age Breakdown
25–34
61.2%
18–24
20.6%
35–44
12%
13–17
4%
Top Cities
🏙️ Bangalore5.4%
🏙️ Hyderabad4.0%
🏙️ Chennai3.4%
Best Time to Reach

Audience is most active on Sunday evenings. Content posted during this window consistently sees higher engagement and save rates.

Peak posting window
6PM – 10PM
Collaborations

Let's create something together

I work with brands across travel, lifestyle, fashion, and beauty, creating content that feels native, not sponsored.

✈️
Travel
Hotels, airlines, experiences
👗
Fashion
Styling, apparel, accessories
📱
Tech & Lifestyle
Gadgets, apps, home
💄
Beauty
Skincare, makeup, wellness
  • Dedicated Instagram Reels (sponsored, integrated)
  • Story mentions with swipe-up or link sticker
  • Carousel posts for product reviews and unboxings
  • Long-term ambassador partnerships
  • Event coverage and location takeovers
Brands I've worked with

Past Collaborations

Trusted by leading beauty, fashion, and lifestyle brands across India

Go Colors
GIVA
Tira
Pond's
GRT Jewellers
Hyphen
Revlon
Plum
Flipkart Spoyl
Yousta
Westside
La Miór
Go Colors
GIVA
Tira
Pond's
GRT Jewellers
Hyphen
Revlon
Plum
Flipkart Spoyl
Yousta
Westside
La Miór
Ready to collaborate?

Let's make something worth sharing

Reach out for a media kit, commercials, and availability. I typically reply within 24 to 48 hours.

Back to top
Brand Collaborations

Stories brands trusted me to tell

From fashion drops to travel experiences, here's a curated look at the content I've created with brands I genuinely love.

👗 Fashion ✈️ Travel & Lifestyle ✨ Skincare
👗
Fashion
4 major collaborations · Styling, OOTDs & brand campaigns · more on Instagram ↗
✈️
Travel & Lifestyle
3 collaborations · Experiences, venues & hospitality
Skincare & Beauty
1 collaboration · Honest reviews & product storytelling

Want to be on this page?

Let's create content together that your audience will actually remember.

Start a collaboration →
Work With Me

Simple process, real results

From first contact to final content, here's exactly how a collaboration with Bornita works, step by step.

The Process
How we work together
01
Initial Contact
You reach out

Drop an email or DM with a brief about your brand, the product or campaign you have in mind, and your preferred timeline. The more context, the better.

Email Instagram DM 24–48hr response
02
Discovery Call
We get aligned

A quick 15 minute call to understand your brand goals, target audience, content expectations, and deliverables. This ensures we're on the same page before anything is drafted.

15 min call Brand brief review
03
Proposal
You receive a custom proposal

Based on your campaign, I'll send a tailored proposal outlining content deliverables, timelines, and commercials. No templates, every proposal is built around your specific goals.

Deliverables outline Timeline Commercials
04
Content Creation
I create, you review

Once approved, I handle the end-to-end content production, scripting, filming, and editing. You'll receive a draft for review before anything goes live.

Script + concept Draft review round Feedback incorporated
05
Publishing
Content goes live

Content is published at the optimal time for maximum reach. You'll receive the published post link along with a post-campaign performance snapshot within 7 days.

Optimised posting time Post link shared Performance report
Deliverables
What you get
🎬
Instagram Reels

Short-form video content crafted for maximum reach and engagement on the Reels format.

📸
Story Campaigns

Multi-slide story sequences with link stickers, polls, and CTAs that drive direct action.

🖼️
Carousel Posts

Swipe-worthy carousels ideal for product reviews, tutorials, and brand education content.

📊
Performance Report

Post-campaign insights including reach, impressions, saves, shares, and engagement rate.

🤝
Long-term Partnerships

Ongoing ambassador arrangements for brands looking to build consistent, recurring presence.

📍
Event Coverage

Live event visits, venue walk-throughs, and location features with real-time story updates.

Ready to get started?

Book a discovery call and let's talk about what we can create together. Slots are limited, so pick a time that works for you.